Warwick, the owner, didn't come to us for content or a new look. He wanted more of the right work coming through the door.

So that's all we ran. No content, no production, just paid ads, put in front of people across Canterbury already looking to build. Rather than spread it across everything Made of Steel does, we aimed the ads at one thing: kitset garages. One clear offer, one clear audience, nothing pulling focus. And instead of dropping people onto a generic website, we built a landing page for that exact thing, so what they saw in the ad is what they landed on. Nothing to hunt for, nothing to scroll past.

Three weeks later, those ads had brought in $266,000 of work — at an average of $77 a lead. And these weren't tyre-kickers. Because the ad and the page were pointed at one clear thing, the people coming through already knew what they wanted — real buyers ready to talk, not clicks to sort through.

No guarantees, no long lead-up. A good product, in front of the right people. When the work's already solid, that's often all it takes.