Meet Mikhail, the driving force behind GridMark Creative. ​ After picking up a camera to shoot mountain biking with mates, it turned from fun to serious fast. He learnt that strong visuals open doors and found himself working with some of the biggest action sports companies, news outlets and RedBull athletes in the world. ​ The more he worked the more he noticed the same problem everywhere. New Zealand construction, trades and property developers doing genuinely great work but treating their media as an afterthought. Stock imagery, no video, visuals that didn't come close to reflecting the standard of their actual work. ​ Having always had a drive for business and a creative approach he formed GridMark Creative to close that gap. ​ He believes being young isn't a limitation. It's the reason he sees things differently, move's faster, and brings an approach that most businesses in these industries have never had access to before. While it's easy to overcomplicate things and get lost in the digital noise, Mikhail like's to bring a simplistic and clear approach to GridMark and focus on solving the problems that matter.